Free Site Content

• How to Generate Fillertext Content For Your Phantom Pages and Shadow Domains 
  Phantom pages are web pages offering highly optimized content intended for search engine spiders only. Shadow Domains are dedicated web properties focused on offering optimized content to search engines while redirecting human visitors to another site, typically a company's Core or main domain. So, technically speaking, Shadow Domains are web sites consisting entirely of cloaked pages not intended for human perusal. The article explains how to fill them with highly relevant content for top search engine rankings without having to write it yourself – and where to get it for free.
  
  
• Paid Search Engine Inclusion Programs – The Details (1)
  Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
  
  
• Paid Search Engine Inclusion Programs – An Overview
  Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview as per 2002-02-23 for your orientation.
  
  
• Search Engine Index Flux and Rank Checking
  Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution. However, when determining a web site's search engine ranking, there's another fairly important issue to consider as well: search engine index flux.
  
  
• Cloaking For Google
  Don't cloak for Google – they don't like it! :-) However, if you must cloak for Google whatever the reason, take great care to heed the following tips.
  
  
• How to Get 100K Unique Search Engine Hits For Free
  Here's a current list of pay-per-click search engines that offer bonus payments for signing up and hence, free traffic, in most cases without demanding any additional deposit. This could generate a stately 100+K in unique targeted search engine hits for free!
  
  
• Typos In Search Engine Optimization
  As all experienced search engine optimization hands know, typoed versions of search terms account for a considerable amount of traffic. When optimizing pages for typos competition is generally less fierce. Hence, everyone involved in search engine marketing should at least include the most common typos in their optimization efforts. The question is: which typos to choose?
  
  
• The Wisenut Framejob
  Freshly launched new Google contender Wisenut has met with a good deal of media buzz. But their peculiar “Sneak-a-Peek” function is not to everybody's liking. When clicked, it opens a textarea like window immediately under the search result displaying the targeted web page. Framing third party content without their express permission is a moot practice legally. After all, there are those who would argue that displaying copyrighted content within a different environment (framework, if you'll excuse the pun) constitutes a violation of copyright, and indeed there have been several court rulings supporting that contention.
  
  
• Decloaking Hazards – Why You Should Shun Caching Search Engines
  While all search engines use caching to build their indices, some of them make a point of displaying cached web pages to their users under the pretext that it offers searchers faster access to a page's content. Of course, what this actually does is keep visitors on the search engine's site, making them more susceptible to banner ads and other means of promotion. It also turns the search engine into a prime decloaking hazard.
  (Ralph Tegtmeier + Dirk Brockhausen)
  
• How To Recognize a Good Automatic Search Engine Submitter
  A good automatic submission program is quite undetectable if you do it right. And it can help you save tons of time. So what constitutes a “good” submitter?
  
  
• Building Doorway Domains for Optimized Search Engine Positioning
  Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
  
  
• Utilize the Local Versions of Yahoo! to Boost Your Online Search Exposure  
  As the world's largest directory/portal and generator of search related traffic, Yahoo! entertains a wide range of localized sites and categories. Not all of them require paid inclusion for business sites. So if your site qualifies (or if you can make it so!), you may want to sign up under a regional category instead of paying $$$ for the mere chance of having it reviewed and to keep it included if you ever make it.
  
  
• Choosing Domain Names For Search Engine Placement
  The very best place to start thinking about promoting a site is before the site is ever built. This gives you the opportunity to use a few techniques that will immediately give you a head start. The choice of title and domain that you make for your site can have a significant impact on the future promotional prospects.
  (Anthony Butcher)
  
• The Myth of Manual Search Engine Submission
  One of the ongoing myths abounding in the search engine world is that of manual submission being strongly to be preferred. If you follow discussions in forums and newsgroups you will frequently encounter advice of the type: “submit manually only, or else ...”
  Well – or else, what? Is there something inherently evil or inefficient about automatic submission? And if so, where's the problem?
  
  
• PDF Files – Your Undiscovered Gold Mine
  Many corporate web sites are at a loss when required to generate search engine optimized content. Yet, quite a few of these companies entertain a plethora of textually rich material which would literally be gobbled up with glee by the search engine spiders.
  
  
• Keyword Density – More Than Meets the Eye
  Until very recently the ratio of keywords to body text was deemed to be one of the most important factors to achieve a good search engine ranking. Learn here how and why this is changing.
  
  
• Achieving Top Rankings With the Search Engines
  In a nutshell: what it takes and what it doesn't.
  
  
• Amazon Burundi? The Search Engine Metaspam
  Yes – even the big names aren't above spamming the search engines.
  
  A world exclusive investigative report!
  
• Inktomi Spiders with UserAgent Mozilla – Pseudo or Real?
  Spoof, hoax or a sneaking cloak job? Find out here.
  
  
• Infoseek-GO Spider Codes Debunked
  Discover the underlying logic of the mystery spiders.
  
  A world exclusive investigative report!
  
• To WAP or Not to WAP
  Coping with the wireless craze.
  

• How to Generate Fillertext Content For Your Phantom Pages and Shadow Domains



• Paid Search Engine Inclusion Programs – The Details (1)



• Paid Search Engine Inclusion Programs – An Overview



• Search Engine Index Flux and Rank Checking



• Cloaking For Google



• How to Get 100K Unique Search Engine Hits For Free



• Typos In Search Engine Optimization



• The Wisenut Framejob



• Decloaking Hazards – Why You Should Shun Caching Search Engines



• How To Recognize a Good Automatic Search Engine Submitter



• Building Doorway Domains for Optimized Search Engine Positioning



• Utilize the Local Versions of Yahoo! to Boost Your Online Search Exposure



• Choosing Domain Names For Search Engine Placement



• The Myth of Manual Search Engine Submission



• PDF Files – Your Undiscovered Gold Mine



• Keyword Density – More Than Meets the Eye



• Achieving Top Rankings With the Search Engines



• Amazon Burundi? The Search Engine Metaspam



• Infoseek-GO Spider Codes Debunked



• To WAP or Not to WAP



• Online Advertising Sinks Into the Abyss!



• Marketing to Today's “Distracted” Consumer



• Absolute Top Five Search Engine Marketing Myths Uncovered!



• Speed Kills on the Web!



• All Along the Digital Watchtower



• Growing your Company in today's Chaotic Market



• Achieving Tangible Results via Search Engine Marketing



• Driving qualified traffic using Directories



• Don't become .com Road Kill



• Branding on the Web is like Mining for Fools Gold



• Don't become .com Road Kill



• Ten Basic Steps for Building a Click-ready Web Site



• Building a Revenue-producing Ebiz Brand



• Bye, bye, Clonedike



• Branding, Sloganizing and Search Engine Marketing



• Make Your Site Accessible To the Disabled



• Module mod_rewrite: Rewriting URLs With Query Strings



• Making More Money By Lowering Your PPC Ranking Bids



• The Google Trap: A Warning



• Spam Fighter's Toolkit



• Easy Domain Migration To a New Unix Server



• Protecting Your Server From Unwanted Directory Listings



• Configuration of Cron Jobs For Automatic Search Engine Submissions



• Cloaking Meta Tags



• Cloaking and Security



• How to Use Invisible Text Without Being Penalized by the Search Engines



• How to Protect Email Addresses in Textarea Fields
  From Harvesters and Spammers



• Determine IPs' Geographical Location



• Code Protection Under Cold Fusion



• Module mod_rewrite.



• Module mod_rewrite Tutorial Special Directives and Examples